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How to forge independent brands from co-packer?

publisher快乐宝贝

time2016/09/17

       Value is the core of corporate culture, corporate values is the modern soul of an enterprise, which provide a ruler to measure the cohesion of a team. It will be tantamount to a mess if a team lack of the value, and like a vessel lost its direction. There is no doubt that value plays a leading role in the process of corporate branding, create goodwill and established reputation.




       Most factory direct selling enterprises with good culture and stable values, but some of them just parked it on a piece of paper without supervision. "Innovation, perseverance, responsibility, win-win", Jollybaby put them into every aspect of daily operations, this is the reason why we can develop stably 13 years, quickly make out our autonomous brands 'jollybaby happy baby' from a factory.



       Dongguan JollyBaby Products Co., Ltd is a well-known enterprise founded in 2003, which is  professional engaged in baby supplies research and development, production and sales all in one. We always  adhere to the pinciple of people-oriented and the integrity of operating, let foreign advanced technology in combination with physical truth,  providing a full range of solutions programs to help enterprises improve their management level and production capacity to make enterprises remain competitive and achieve rapid and stable development.


       Safty is always the first considering to every single product and every component, we will let children not only enjoy the fun, but also can learn to give and share in the process of playing with toys. We produce from a baby's point of view to tap their creativity and thinking fully. For this, we have 40% of the products to be updated every year to meet the need of children.


                                 


       As of 2010, Jollybaby gave priority to processing. Different from many factory in ChaShan, the company's main processing toys belong infant toys, andf accessed a lot of recognized becaused of the good quality. It produced some international brands: lamaze, tiny love, Fisher-Price, Hasbro and other well-known brands, then became the leader in the area of ChaShan. After a period of OEM production, Jollybaby gained a great achievements, even created the brand "wanle fairy tale" in 2012. Later,  made the acquisition of Australia's famous brand " jollybaby Happy Baby" in 2013. Our amount of sales increased three times,  annual volume of export increased twice just over a year.


       Through years of development and precipitation,  take the pattern of own brand and jollybaby Happy Baby parallel access to independent operation experience of the brand. In terms of the brand which doesn't have competitive, the choice of strategies to take early ODM and own-brand jollybaby Happy Baby coexistence operation mode, the brand awareness of consumers gradually getting stronger. Synchronization based on domestic and foreign market in a few years, Jollybaby develops fastly, carried out the implementation of the industrial chain, extending longitudinally and modern animation industry combine to form a complementary strategic alliances;  actively expand sales channels diversification by entering the local wholesale market, open Direct franchise stores, e-commerce, to participate in major exhibition as well as retail channel cooperation, etc. We have opened the market of China and abroad, such as Guangdong, Zhejiang, Shanghai, Jiangsu, Anhui, Beijing, Shandong, Jiangsu, Japan and Iran, Vietnam, Indonesia, the United States, Australia, Britain, Poland, Thailand, Lebanon, more than 30 countries and regions.



Core value lies in the overall experience
So Jollybaby puts plush, plastic toys early childhood preschool industry and modern animation industry together organically, there is a vast number of consumer groups, the huge market demand, long-running anime life cycle and so on in this area.

        Accumulated own funds, technology and brand knowledge through diversified operation, when the enterprise develops to a stage,  diversification often become an important step in the corporate strategy.  From the perspective of the value chain,  diversification means that companies will join several different types of value chain, a variety of embedded systems market. In this way, companies can not only avoid the risk, accumulated sufficient capital and technology, but also can  apply the knowledge learned in value chain to certain activities of another upgrade.

       In summary, face the fierce competition of the current market situation, how to make innovation and form the brand ourselves is the most importantthing, because this is the only way to make our consumer remember our products. On the other way, we should make innovation in marketing, everything is changing, we must do better in the fundamental if we want to continue to move forward in the future.